This was the first time that NANR organised a Dutch Business Day in St. Petersburg and we are proud to say that it was a big success.

One of the main reasons for the event’s favourable outcome was because we had brilliant speakers whose inspiring presentations not only captured the audience’s attention, but also kept the discussions lively during coffee breaks and a boat trip. But the engagement of our motivated and active alumni was another major factor for the day’s success.

The event began with a welcome speech by Consul General Hans Wesseling, who talked about his experiences of being a diplomat. It followed by Tanja Pijfers’ presentation. As the Director of Marketing at Four Seasons Hotel, she told alumni about the subtle aspects of positioning a luxurious brand, stressing that it is important not to sell just goods or services, but to also sell experience to one’s customers.

The next speaker, Ed Overes, a business coach from Zuyd University of Applied Sciences, presented his ideas concerning a new approach to dealing with organisational problems. The core point of this approach, he said, is not to focus on the problems, but to explore the opportunities and dream high and wide.

Jan Dunning, the CEO of Lenta, closed the official part of the day with the stimulating story of Lenta’s success and discussed the general situation concerning Russia’s retail market.

We wrapped up the day with a beautiful boat trip along the Neva River. Alumni Board members prepared a compelling quiz that let participants not only test their knowledge about the Netherlands, but also work as a team and get to know each other better.

You can find photos from the event here.


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